Proud of Our Culture

We are a passionate and entrepreneurial team, guided by our values and focused on our mission & vision statements. We stand for challenge, companionship and commitment.


Reinventing the way in which service companies are managed.


Helping service companies scale their businesses through outstanding and easy-to-use solutions.


  • Santiago Bibiloni
    Santiago Bibiloni Co-Founder & CEO
  • Martín Minces
    Martín Minces Co-Founder & CPO
  • José Gettas
    José Gettas Co-Founder & CFO
  • Diego Cañizares
    Diego Cañizares CTO
  • Gabriel Marin
    Gabriel Marin DEVELOPMENT
  • Luis Barzola
    Luis Barzola DEVELOPMENT
  • Oradys Ortega
    Oradys Ortega DEVELOPMENT
  • Jorge Tabeni
    Jorge Tabeni SALES EXECUTIVE


  • Marcos Galperín
    Marcos Galperín INVESTOR
    Mercado Libre
  • Enrique Duhau
    Enrique Duhau INVESTOR
    Singularity University, Satellogic, Nubimetrics
  • Fermín Gutiérrez
    Fermín Gutiérrez INVESTOR
    LD Holding

    The Gap between Salesforce and The Excel –
    “A Salesforce for SMEs”

    A story for Agencies, Consultants, Software Factories and every other professional service firm.

    Shortly after founding Balloon Group we start having great results. We put the company at the top of the Digital Marketing Argentinian industry, helping over 400 companies in 12 countries to launch their products and grow fast.

    Like any service company, Balloon Group sends budgets, manage projects and then charge for it. We started replacing the Excel with management tools such as Zendesk or Soho to have better relationships with our customers; Asana, Trello and Basecamp to manage projects; Xero and Quickbooks to carry out accounting.

    We believed to be more organized, but Balloon Group grew and we realized that using so many tools was generating some communication problems. We looked everywhere to find something that could really simplify our life … or at least our work. We start worrying… and to deal with.

    We had two choices: keeping things like that or start using Salesforce or Oracle, whose implementations cost millions and take more than half a year. We spoke with many agencies, software factories, consultants, design studios, accounting and law firms. We validate that we all had the same problem… and now, we had a big opportunity, we were on something big.

    We focused on launching the first cloud tool that allows small and medium professional services firms to manage budgets, projects and invoices in an integrated way; We needed this product to be simple, safe and easy to use so it doesn´t require any training or implementation process; it must be always online, so you can all work in sync anywhere and anytime.

    With this vision, we developed COR. We integrate all, we add cross metrics between users, customers and services offered and a view for customers who use the tool to see the progress of the contracted services. Every day, we collect feedback from its users and improve the tool based on their opinions.

    Today, four months ago from COR launch, we are achieving our first goal: more than 100 people sign up every day to replace their CRM, ERP Project Management tools by one that integrates them all. 24 hours after registration, they have already sent budgets and assigned tasks to their team members.

    What’s more, they did it without training or implementation costs because we allow everyone to start trying it for free, without putting a single credit card number.
    A new solution arrived. You can stop looking.

    COR – Simplify your job.

    Santiago Bibiloni
    COR Co-Founder and CEO

    You want to be part of our team?