AI in service sales: Key tool or just a trend?
Artificial intelligence (AI) is transforming multiple industries, from manufacturing to customer service. However, its application in professional service sales still raises questions. While some companies leverage automation to improve sales processes, others see it as a trend without tangible benefits. Can AI truly make a difference in service sales, or is it just another passing […]
On-demand consulting: A new way of working
The rise of the “consulting as a service” (CaaS) model The consulting industry is evolving with the growing adoption of the “Consulting as a Service” (CaaS) model. This approach allows companies to hire specialized consultants only when needed, without long-term commitments. Its flexibility and efficiency have created new opportunities for independent consultants while presenting both […]
From concept to completion: Enhancing project planning in creative agencies
Project planning in creative agencies is a constant challenge, and often, a poorly structured brief or unclear communication can lead to delays, cost overruns, and unnecessary frustration for both the team and clients. Without a well-defined process, projects tend to lose direction, which can affect the quality of the final outcome and the relationship with […]
The future of digital marketing: Is your agency ready for AI?
Artificial intelligence (AI) is revolutionizing digital marketing at an unprecedented pace, reshaping how businesses engage with consumers, analyze data, and optimize their strategies. From process automation to extreme content personalization, AI is redefining marketing by enabling brands to deliver highly tailored and efficient experiences. Agencies that fail to adapt risk becoming obsolete, as AI not […]
AI is already here. Will you use it to your advantage?
Artificial intelligence is no longer a promise of the future—it’s a reality that’s transforming the daily operations of tech consulting firms. Its impact on the IT industry is undeniable: it’s changing how projects are managed, decisions are made, and resources are optimized. But not all companies are moving at the same pace. While some embrace […]
It’s not just technology: The real change digitalization brings to IT consulting firms
The way IT consulting firms operate is undergoing a radical transformation. Digitalization is no longer a futuristic concept—it’s the key factor that determines success or obsolescence. As technology evolves at an unprecedented pace, organizations must rethink their strategies and adopt digital tools that enhance efficiency, automation, and adaptability to market shifts. From knowledge management to […]
Consulting firms: Why adaptability is key to success
We live in an era of rapid change, where the ability to adapt has become a crucial factor in the survival and success of any business, especially in the consulting industry. It’s not just about keeping up with trends—it’s about adjusting strategies, processes, and methodologies in real-time to effectively respond to market and client demands. […]
8 Key strategies to make your advertising agency more profitable
Running an advertising agency is a constant challenge. You need to attract new clients, keep existing ones happy, and, most importantly, ensure your business remains profitable. How can you achieve this? The key lies in optimizing management, focusing on strategic clients, and making smart financial decisions. If you’ve ever wondered why your agency works so […]
How much does employee turnover cost your agency?
Gone are the days when skilled professionals dedicated their entire careers to a single company. Today, the average tenure for workers between the ages of 25 and 34 is just 3.2 years. In the marketing industry, this number is even lower, with one of the highest turnover rates at 19.8%. When a new employee joins […]
Does your consulting firm rely too much on a few key clients? How to diversify and ensure sustainable growth
Consulting firms often build long-term relationships with their most important clients. However, when a large portion of revenue depends on just a few clients, the business becomes tied to their continuity. If one of them reduces their investment or switches providers, the financial and operational stability of the firm can be at risk. So, how […]
Profitability in IT project management: Why cost accounting matters
In IT project management, profitability isn’t just about selling more—it’s about truly understanding how much each project costs to execute. Increasing revenue alone isn’t enough if costs aren’t properly identified and controlled. “Many IT companies see their margins shrinking because they underestimate costs or allocate them inaccurately, which affects business stability and long-term planning.” This […]
The ultimate guide to identifying and reducing the invisible cost of disorganization in agencies
Creative agencies operate in an ever-changing environment where innovation and adaptability are essential for staying competitive. However, within this dynamic landscape lies a silent but significant challenge: disorganization. This isn’t just about losing files or misplacing the latest client feedback—it’s a much deeper issue: financial losses that rarely get quantified. Unlike other industries where costs […]