From concept to completion: Enhancing project planning in creative agencies
Project planning in creative agencies is a constant challenge, and often, a poorly structured brief or unclear communication can lead to delays, cost overruns, and unnecessary frustration for both the team and clients. Without a well-defined process, projects tend to lose direction, which can affect the quality of the final outcome and the relationship with […]
The future of digital marketing: Is your agency ready for AI?
Artificial intelligence (AI) is revolutionizing digital marketing at an unprecedented pace, reshaping how businesses engage with consumers, analyze data, and optimize their strategies. From process automation to extreme content personalization, AI is redefining marketing by enabling brands to deliver highly tailored and efficient experiences. Agencies that fail to adapt risk becoming obsolete, as AI not […]
The ultimate guide to identifying and reducing the invisible cost of disorganization in agencies
Creative agencies operate in an ever-changing environment where innovation and adaptability are essential for staying competitive. However, within this dynamic landscape lies a silent but significant challenge: disorganization. This isn’t just about losing files or misplacing the latest client feedback—it’s a much deeper issue: financial losses that rarely get quantified. Unlike other industries where costs […]
Everything you need to know about centralizing information in agencies
Working in an agency can be a constant challenge. Between fast-moving projects, clients expecting quick responses, and teams with packed schedules, maintaining control of information can feel nearly impossible. How often have you wasted time looking for a file in the wrong place or waiting for an update that never arrived? Centralizing information isn’t just […]
Workloads and availability: Turning recurring problems into strategic opportunities
Managing work in a creative agency involves much more than meeting deadlines or keeping creativity flowing; it’s about having clarity on how responsibilities are distributed and what resources are available to achieve the best possible results. In this context, the ability to visualize workloads and availability becomes an essential tool for building balanced teams and […]
Are you ready for the challenges 2025 brings to creative agencies?
Creative agencies are constantly evolving, moving at a rapid pace. In 2025, technology, client demands, and internal challenges are pushing agencies to rethink how they work and stand out. Here are the main challenges they will face and strategies to overcome them successfully. Technology moves fast and waits for no one The challenge: Artificial intelligence […]
Project Management 101: What every consulting firm should know
Managing projects in a consulting firm is no easy task. Clients expect fast, tailored solutions adapted to their specific needs, all delivered in record time and with impeccable quality. However, the journey to get there can be full of surprises. Priorities can shift at a moment’s notice, deadlines are often tighter than ideal, and resources—both […]
Tired of rework and overload? The solution Garnier BBDO found with COR
One of the most common and frustrating challenges in creative agencies is dealing with rework and workload overload. These two closely connected realities not only impact team productivity and morale but also erode project profitability. The root of the problem is clear: the more time spent on corrections, the smaller the profit margin. According to […]
6 Must-know keys to achieve a more efficient consulting firm through organization
Organization is the heart of any successful consulting firm. Keeping everything under control not only improves internal productivity but also ensures that clients receive high-quality service on time. The reality is that a poorly organized team can cause delays, mistakes, and ultimately, client dissatisfaction. That’s why implementing good organizational habits isn’t optional—it’s essential to staying […]
Why do your consulting projects never turn out as expected?
Project management in consulting firms can be a real challenge. From dealing with tight deadlines to coordinating interdisciplinary teams, consultants face multiple obstacles in their daily work. However, there’s an issue that, while not always immediately recognized, can significantly impact the success of any project: the lack of clarity in project objectives. Why is this […]
How avoiding rework can improve task distribution in your agency
In a creative agency, the way tasks are managed can make the difference between a highly efficient team and one that constantly faces workload issues and disorganization. Efficient task distribution is key to making the most of resources and preventing team members from burning out. When tasks are not assigned properly, there’s a risk that […]
Organize the chaos in your agency and transform your team work
From poor task distribution and unnecessary rework to a lack of coordination in interdisciplinary teams, the consequences of chaotic management can be devastating. In a creative agency, the fast pace and constant shifts in priorities are a daily reality, and when management becomes disorganized, these factors can lead to serious issues that impact the team’s […]