The state of Marketing and
Advertising Agencies in 2022
Most meaningful insights from agencies
This infographic will allow you to benchmark the
challenges faced today by agencies around the world.
50%
Do not know the capacity of
their team with certainty.
32%
Track their time manually,
whereas 33% do not track it.
33%
Prioritize a client that looks
after the talents of their agency.
0%
None of them calculates their operative fees accurate and real information.
Every agency acknowledges having faced a big challenge regarding talent and finance.
What are your main challenges in an agency?
- Si
- No
Profitability
47.07%
Deviations
27.64%
Turnover
18.04%
Relationship with a client
34.36%
Automation
26.87%
Technology
14.2%
Visibility
29.94%
Salaries
26.1%
Visibility in Collaboration
9.79%
Work overflow
28.6%
Allocation of Resources
26.1%
Friction among team members
9.79%
Project performance
28.6%
Foreseeability
24.76%
Data Silos
9.79%
Task/Deliverable Management
28.6%
Creativity
19.77%
Almost 50% cite lack of visibility as their biggest issue
regarding talent.
What are your biggest weak points regarding the allocation and foreseeability of talents?
- Yes
- No
Lack of visibility regarding capacity
47.07%
Growth of the team
42.68%
Overworked staff
37.87%
Turnover
21.55%
Attrition rates
13.81%
This is the reason behind work overflow, which then
translates into talent turnover and burnout.
How do you manage time
tracking at your agency?
66% do not have precise visibility of the time invested by their teams.
Almost 50% do not want to grant access to clients to allow them keep track of the projects, whereas almost the remaining
50% would do it with restrictions.
Would you agree to provide your clients wirh access to the progress, resources, or tasks of each project?
- Yes
- No
- Maybe
46.17%
45.3%
8.73%
60% of agencies use at least 3 tools
to manage their operations.
How many technological tools do you use to
manaje your operations?
In the quest of
increasing visibility through management tools, there may be inefficiencies when handling and compiling said information.
The main challenge faced by agencies is the lack of visibility of their production capacity and operations. This is due to business decisions and budgets that are based on perception and inaccurate time tracking.
+500
Executives of agencies
around the world answered
the survey.
70.71%
Were from local agencies.
29.29%
Were from international agencies.
Respondents
CEO
26.5%
Other C-Level Positions
10.65%
Senior staff
12%
Vice Presidents
4.48%
Directors
20.83%
Other Management Roles
15.83%
Proyect Managers
8.61%
Assistants
7.75%
