ACHIEVING THE POWER OF BRANDS

Partnerships that Create Value
Dagmara Szulce

Dagmara Szulce is the global managing director of the International Advertising Association (IAA) and has more than 20 years of experience with transforming brands into leaders in their categories.

After several leadership positions in agencies of the likes of Ogilvy, McCann and J. Walter Thompson, Dagmara presides over her own marketing consultancy, where she manages to get brands to achieve an iconic status, an irrational value and to fuel long-term business growth in the ever changing digital world.

In this chat, we made the most out of Dagmara’s experience so she can give her opinion on the following topics: