The Dissident Transformation of the Ad Business

David Sable

We talked with David Sable, former Y&R Global CEO, one of the world’s leading global marketing communications companies. David was selected as one of the top 20 global influencers by LinkedIn and named one of the 10 most generous marketing geniuses by Fast Company.

David talked about how to lead a global agency, the keys to generating new business, how to become the best partner for clients and reduce the churn rate.

We also discussed how to generate the right partnership with the client to achieve better service and the differences between disruption and dissonance within advertising: ideas, movements and more.