In this meeting we had the pleasure to share and learn from Kyle Tarter, COO & Partner of BuyBox Experts and James Nord, CEO & Founder of Fohr.
We talked about the current situation, what are some of the challenges independent agencies face today and what are the qualities that give these guys an advantage over other types of agencies.
In addition, we tried to reveal the secret of why independent agencies are gaining more and more market share and what are the tips for their growth.
From another angle, we commented on the advantages for creative talent when choosing between an independent agency and a holding company.
Finally, we analyzed the place of technological platforms in the management of agency work and how they are impacting the profitability of the operation.