SAVING THE AD INDUSTRY

Justin Thomas Copeland - How to really co-create value with brands
Justin Thomas Copeland

We had with us Justin Thomas-Copeland, a leader in the global marketing industry who connects creative ideas with data, precision and customer experiences that effectively drive outcomes for clients.

Justin is currently CEO DDB North America for DDB Worldwide, a role he assumed from fellow Omnicom network OPMG Health, where he served as Global CEO. In his more than 25 years of experience, Justin has run agencies in multiple markets across the world, has led global client engagement and served client side with notable brands and as an entrepreneur, giving him a unique 360 perspective. 

With Justin we had a frank conversation about the agency landscape and how key brands are remaining relevant and growing in the current global context. Among the points we touched upon are: