Transforming the Advertising Business

Kevin O'connor
Kevin O'connor

Agencies, which had already been facing the challenge of adapting to the new demands of advertisers, now have to face a new panorama and work scheme, without precedents.

We’ll talk about this with Kevin O’Connor, a pioneer in digital advertising and founder of DoubleClick, a company purchased by Google for their online advertising network, that developed what we know today as the Google paid ad network.

We will evaluate the necessary transformation that marketing and advertising agencies are facing, and the possible scenarios for the industry.