How are agencies facing the crisis & what are brands demanding

Marla Kaplowitz - CEO at 4a's
4as

We featured Marla Kalopwitz, President and CEO of 4A’s -American Association of Advertising Agencies-, an organization that drives agencies to innovation and growth through a community that guides leadership in the advertising industry.

Marla has always been attuned to the advertising industry as a board member at BBB National Members, CEO of MEC North America, and Executive Vice President at MediaVest -members of Publicis Group-.

In this episode we talked about what brands are demanding from agencies, what is the attitude that agencies are taking during this period of crisis and how all this is affecting the media and its consumption.