In this report, you will find valuable information for your agency management, with more than 600 agency thought leaders participated from all over the world.
Some of the questions that you may find are the following:
If you had a magic wand for a one-time thing, what would you use it for?
What are the main challenges that you may encounter in an agency?
How do you know the potential of your team in real time?
These are some of the most important findings of the report:
of the agencies consider their projects as unprofitable.
state that their relationship with clients is good or excellent in long-term contracts.
Welcome to the COR Report: The State of Marketing & Advertising Agency 2022, our first annual report based on an extensive and representative audience from around the world with more than 650 participants in our survey.
Much has changed for the agency industry since the pandemic and global economy. Across the world, businesses have struggled to adapt to reduced budgets, fewer headcounts, employees resignation, and new client realities. This context pushes us forward to value our two most precious assets in an agency: Talent, as the main value-added, and Time, as our main cost measure.
The agency way of doing things sometimes doesn’t let us take data-driven decisions with precise information. Instead of becoming proactive when running the business, most of the cases, reflect a reactive model towards the agency and clients.
This report intended to give a clear overview of how actually the agencies are thriving with new demands and challenges, becoming indispensable for the next level to increase visibility and retain their talent.
Hope you find this report insightful!