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The State of
Marketing &

Advertising

Agency 2022

In this report, you will find valuable information for your agency management, with more than 600 agency thought leaders participated from all over the world.

Some of the questions that you may find are the following:

  • If you had a magic wand for a one-time thing, what would you use it for?

  • What are the main challenges that you may encounter in an agency?

  • How do you know the potential of your team in real time?

Download the report exclusively, and access updated data on the current situation of the agencies

These are some of the most important findings of the report:

More than

50%

of agencies do not accurately know the potential of their team.

42%

of the agencies consider their projects as unprofitable.

80%

state that their relationship with clients is good or excellent in long-term contracts.

You will find relevant information about:

Industry

Overview

Project & Resource

Management

Profitability&

Time Tracking

Client

Relationship

Agency

Technology

Industry

Overview

Project & Resource

Management

Profitability&

Time Tracking

Client

Relationship

Agency

Technology

Santiago Bibiloni - CEO

Introduction

Much has changed for the agency industry since the pandemic and global economy. Across the world, businesses have struggled to adapt to reduced budgets, fewer headcounts, employees resignation, and new client realities. This context pushes us forward to value our two most precious assets in an agency: Talent, as the main value-added, and Time, as our main cost measure.

This report intended to give a clear overview of how actually the agencies are thriving with new demands and challenges, becoming indispensable for the next level to increase visibility and retain their talent.

Hope you find this report insightful!