Infographic
The importance of Transparency and Visibility in agency operations
The challenge of Visibility
Visibility of deviations
=
Stable budgets
“93% of agencies experience changes in initial budgets".
Successful strategic
Fees renegotiation
Today, fees do not represent the total value of the work
of agencies do not accurately know their team’s capacity.
59%
of agencies estimate fees based on assumptions. Only 23% use capacity planning tools.
Thanks to the proper use of project management tools, we can:
How long it takes an agency to complete them
What fees they consider based on areas
How long it takes a designer to complete a project based on their seniority
Comparison between teams when analyzing productivity
It is essential to make informed decisions based on accurate data rather than assumptions.
The key is Visibility and
Transparency with the client
Regular communication between the agency and the client is essential to have:
fees above “Satisfied clients 35%”
Agree on the fee to be assigned to that project
Evaluate if modifications are necessary or if there are new requests
Define the initial scope of work
Execute the scope of work. The agency must demonstrate the project’s progress with that scope of work
Adjust the budget with these modifications
How we identify
Deviations
are
equivalent
This demonstrates the importance of regular communication and conversation
between the agency and the client.
“If we can get clients to visualize this information in real-time and regularly, the conversation will be much more effective when adjusting fees.”
