Effective Resource Management with AI

Abandon Intuition and Delegate with Precision.

Real-time visibility of availability per team and per member

With COR´s business resource management features, you can automatically know the availability of your teams and their members via a dynamic Gantt Chart, where it is possible to assign or reassign tasks and move deadlines.

Distribute the work more efficiently and accurately depending on the available capacity per team with our all-in-one resource management platform.

More than a resource management software.

COR estimates how many work hours are needed to accomplish your next projects, letting you know if you need to incorporate or reassign talent to pursue new ventures. With efficient resource management, you can make business and recruitment decisions about your organization’s productive capacity: grow and scale with certainty. Meet every project’s due date, schedule competitively, and budget accurately thanks to the real-time visibility of your teams’ available work capacity.

Our Clients say

"COR allows us to track the workflow of each team member and make a balanced distribution of the workload"

"I guarantee you end up loving the tool. Collaborators can’t believe the positive change that adding COR has brought. "

"COR allows us to make decisions in favor of profitability and to better negotiate our fees"

"COR is a tool that allowed us to find and project the real profitability of each project, anticipating scenarios according to estimated hours vs. budget"

"We've never had a partner who had such a clear business vision"

Frequently Asked Questions

What is resource management?

Resource management is the process of scheduling, pre-planning, and allocating your resources to maximize efficiency within the scope of a limited budget.

Resources can be anything needed in order to carry out a task or project, they can include and are not limited to: the skillsets employees need to perform their tasks, time, money, the software they require to carry out deliverables, office supplies, or the necessary training an area request in order to maintain competitiveness.

There can be multiple types of resource management, depending on the type of industry the business performs in. These needs can range from a business diner budget to incorporating new software or outsourcing a specific task in order to meet a deadline.

Why is effective resource management important?

Resource management when done right accomplishes more with less. Waste is not conducive to a profitable business. Resource management is centered around optimization and efficiency. The pillars for employing effective resource management are information and planning.

For example, a PM could see a pattern in which certain tasks that go into a specific service are outsourced due to a lack of technical knowledge in the in-house team. With this information said PM could talk with the team, its leader, and supervisors to request a training program for some of its members, thus investing resources that will lower future budgets for that type of service. This is not only smart budget-wise but also increases retention and could be a way of developing career opportunities in the company. With only a few steps you could increase profitability at a project level and talent retention.

More About Resource Management

Turnover in Marketing and Advertising Industry and How To Avoid It

It’s no secret that the advertising industry has a real problem with its talent. According to ANA and Forbes, the annual turnover rate is around 30%, the second-highest rate overall, after tourism. How do these numbers affect advertising agencies and the talent itself? What can we do as a collective, and as single agencies to improve retention? There are steps to be taken, we need to keep some distance from the groundless belief that the industry simply is destined to have a human resources issue forever. Let’s take a look at what is actually going on.

Salaries in the Advertising and Marketing Industry

The marketing and advertising industry, among many others, has taken a hit following the Covid-19 pandemic. Although the scenario seemed grim, there were some businesses that were able to swim against the tide. How were they able to accomplish this? The enterprises that have managed to navigate through the ebbs of a hostile landscape have done so thanks to their exemplary employees, remarkable professionals with the right skills, industry knowledge, and market experience.

5 Ways to Grow your Agency in 2022

As of 2021, there were 32.5 million small businesses in the United States — approximately 99.9% of all businesses in the nation. Of course, that’s an enormous percentage, as you well know — almost the entirety of all businesses in the country. But the Small Business Administration (SBA) has long reported that only about half of all startups make it to the five-year mark. For entrepreneurs and small or medium-sized business (SMBs) employees, this means that formulating strategies that will enable them to persist in spite of the many challenges they face is crucial. It’s also important to not only maintain profitability but grow. How, then do you take your SMB to the next level? Start with these five strategies.

How to Prepare your Marketing Agency Budget in 2022

Seventy-two percent of marketing leaders said that the role of marketing had expanded in their organizations over the last year, according to a February 2021 CMO Survey, The Transformation of Marketing: Emerging Digital, Social, and Political Trends. Many business leaders know that marketing is about far more than acting as a sales funnel or driving website traffic. It’s about creating brand awareness and optimizing your image as a company. It’s about creating and nurturing relationships with consumers. And it’s about making your business successful in the long term, as well as the short term.

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