Interview with Andrés Carvajal, CEO of Sancho BBDO
“The balance between profitability and healthy teams is sought every day.” Sancho BBDO is not only the most creative agency in Colombia: it has also established itself as one of the most effective, and more recently, one of the most operationally efficient. We spoke with its CEO, Andrés Carvajal, about the challenge of leading a […]
Interview with Mauricio Garnier, CEO of Garnier BBDO
“Many ideas that start as bets end up becoming great businesses.” With a vision that combines strategy, creativity, and operational efficiency, Mauricio Garnier, CEO of Garnier BBDO, leads a deep transformation within the agency. From more professionalized management to the cross-functional adoption of artificial intelligence, his approach seeks something beyond winning awards: building a healthier […]
Interview with Francisco Samper, CEO of MullenLowe LATAM
“Good ideas are not enough: you have to support them with data and with teams.” In a challenging context for creative agencies — where cost pressures and the disruption of artificial intelligence are redefining the rules of the game — Francisco Samper, an undisputed industry leader and Regional CEO of MullenLowe, shares his vision on […]
Interview with Silvia Intriago – CEO of BBDO Ecuador
“When the team is doing well, ideas flow and results improve.” In an industry where overtime has almost always been the norm, Silvia Intriago, CEO of BBDO Ecuador, says that prioritizing the well-being of the team is not optional — it’s essential. “You have to try to balance that, to be well in body and […]
Interview with Christine Saouda — COO of Publicis Groupe Colombia
“This business has to be backed by data to protect margins.” Christine Saouda is clear: there is no healthy margin without visibility. She believes the biggest differentiator today lies in being able to measure productivity precisely and turn that information into strategic decisions. —How do you achieve the balance between profitability and team well-being? “This […]
