In a recent COR meeting, our team had the pleasure to count with the presence of our official advisor David Sable, former Global CEO of Y&R, one of the world’s…
The advertising industry is massive, and more and more advertising agencies are being founded to ensure that there are plenty of options for customers. Indeed, even small businesses are spending…
As a start-up, the market is yet to recognize the existence of your business entity but it normally feels good when a client from a referrer walks in and you…
We know the marketing and advertising industry has a huge talent retention problem. Talent and creative workers have multiple job opportunities that don’t necessarily belong to the world of creative…
Learn in this ultimate advertising profitability guide how to estimate profit margin for your agency Nowadays most marketing and advertising agencies use fixed fees, labor based pricing, cost-based and/or cost-plus…
How to calculate the costs of a Marketing Agency When it comes to digital marketing, it’s essential that you have carefully calculated the costs of the SEO work. Indeed, marketing…
Do you know which are the most common  mistakes Agencies’ make? Learn in this article how to avoid them and become more assertive in your business. Digital marketing is a…
In this changing world, advertising and marketing agencies face the biggest challenges up to date. Overworked creatives, lowering fees, meeting ever shrinking deadlines, managing several projects at once, pricing while…
Importance of Team Collaboration Teams are the core of any business, bringing talent together to unlock the potential of their collective skills and build new solutions for the challenges your…
Growing a business organization may be easy for most business owners. Retaining that growth and turning the business into a profitable unit is another ball game altogether. Agencies specialize in…
Beyond sales and marketing techniques, several things exist that define the operations of an agency. These factors are directly involved in helping to generate new business. Stiff competition has significantly…
The world is vertiginously changing, new challenges constantly emerge, there are more and more cuts in the market and companies navigate this unprecedented new paradigm with no certainties. One of…
What is an Agency Pitch? An agency pitch is the advancing of marketing ideas to prospective clients or a new business. An ad agency spearheads this pitching. The marketing propositions…