Where’s the line? What’s above, below, and across it? Does ATL mean anything other than the colloquial “All Time Low”? The answer to the last one is yes, but if…
What is organic growth? Organic growth is a powerful marketing tactic that allows organizations to leverage their current resources and scale their business. But what does it actually mean? Well,…
Podcasts are more popular than ever. With the rise of digital media and the ever more simple ways in which to hear and subscribe, podcasts are being listened to at…
Resource management and profitability analysis can be what makes or breaks a business. As such, it shouldn’t only be of interest to CFOs and financial administration. In this day and…
Great ads stay with us for a long time, through jingles, images, and videos. They can be hilariously funny, or move us in unexpected ways. They can anger us, and…
Introduction Data isn’t boring, scary or hard. It’s actually an essential part of growing your digital marketing agency. In this article, we’ll explore what it means to be data-driven, why…
It’s no secret that the advertising industry has a real problem with its talent. According to ANA  and Forbes, the annual turnover rate is around 30%, the second-highest rate overall,…
  About 80% of its customers have switched from horizontal project management tools to their profitability focused, AI-powered, vertical solution. New investors include ScOp Ventures, Global Founders Capital, State48 Ventures,…
Introduction Each year, several award shows recognize the creative talents of marketing agencies across the world. Advertising is much more than companies promoting their products. It’s the perfect medium for…
Management software is among the critical tools that every PR agency should have. The software brings a supportive aspect in managing and planning activities. A well-organized organization plan the calendar…
Introduction When it comes to the advertising industry, having a creative approach to work is crucial. Indeed, the success of an ad agency or an ad campaign largely revolves around…
The advertising industry is changing rapidly and the world needs creativity and innovation more than ever. We asked for expert advice on learning how to build partnerships that add value…
The search for a job was never an easy and simple endeavor. And the search for a satisfying career path? Even harder. There are many important aspects that need to…