Marketing Podcasts for Business
Marketing podcast are one of the best ways to keep learning and improving knowledge for your business.
Podcasts are more popular than ever. With the rise of digital media and the ever more simple ways in which to hear and subscribe, podcasts are being listened to at breakneck speed. There was a boom during the lockdown, and many people who weren’t a fan of the medium became avid consumers. Let’s look at some numbers.
More than half the population of the US have listened to a podcast in 2021, there are over 700.000 active podcasts and 29 million episodes available, the biggest listeners are the age group between 25 and 44, almost a quarter of the entire US population listen to multiple podcasts weekly.
That’s a lot of people talking, and a lot of people listening. An intriguing aspect of podcasts is the distinction between listeners and non-listeners, with the first usually being very avid consumers, and the latter showing almost no interest in it. Podcasts are nothing new.
The first ones appeared in the 80s, alongside early bloggers, but due to the complications of distribution we had to wait until the early 2000s and portable audio devices for the genre to take off. In 2005 Apple added a podcast category to the iTunes app, starting the race for the most popular podcast streaming platform, with the current winner being Spotify.
Why Listen to Marketing Podcasts?
The amicable nature of podcasts allows them to present an amazing resource for busy people going around their daily life. You can get important information on the topic of your choice while driving, doing the dishes, jogging, or any other activity that leaves your ears free.
You can get your fill of all the latest trends, marketing tips, and insights. Marketing Podcasts offer a great opportunity to listen to varying voices and different schools of thoughts inside the industry. You can hear the direct take about a tool from successful marketers and famous guests. There are many formats to choose from, from 10 minute daily data capsules, to 1 hour-long interviews with experts in the field.
Marketing podcasts are ever-evolving, fast-paced, and complex. Keeping up with the current trends and analyzing actions and tools is a vital part of the job a marketer does, and it can be extremely time consuming. Marketing Podcasts are a great solution for getting daily, easily digestible, information in a simple and entertaining way. Fun and innovation are not opposite concepts, and can work together to bring us some of our favorite marketing podcasts series.
Our Top 20 Marketing Poscasts Ranking
This series gives us a 20-minute data-filled episode every Thursday, brought to you by John Wall and Christopher Penn. Who, on top of being expert marketers, each own a local coffee shop in the Boston area.
They know what they are talking about, John works in the intersection of marketing, sales and technology. Within his position as partner at Trust Insights, he has worked with clients like Amazon, Salesforce.com, Microsoft, and Oracle. Christopher is the indisputable expert in the field of Advanced social media and was even called upon to aid the FBI with research on the subject.
Why should you listen? They regularly get into some general topics like Search engine optimization (SEO) and search marketing, Email marketing, multivariate testing, and copywriting. They also go off the net and discuss “Old school” case studies offline marketing campaigns, as well as responding to questions from listeners. They have interviewed Mike Volpe, Simon Sinek and Seth Godin.
State of Demand Gen is a great podcast, on the long side of things, usually clocking over an hour, this series is all about marketing. It is one of the best marketing podcasts around.
Production of Refined Labs, and hosted by its founder and CEO Chris Walker. Walker certainly has the experience to lead this endeavour, a member of the Revenue Collective, ex marketing director for Eversound, and now CEO of a demand accelerator for B2B SaaS companies.
The focus of the series is to highlight what works today, they discuss innovative strategies, advice, and tangible tactics that work best. This information is given by marketing professionals that are specialists in the field, from live session recordings, and interviews.
This marketing podcast is especially important for anyone working in the B2B market and who wants constant real-life updates.
Behind The Numbers is a 30 minute podcast produced by Insider Intelligence’s eMarketer, and hosted by Marcus Johnson. Johnson has worked as a marketing analyst for several years now, and was moved to start this show by the search of a missing human connection in between data and clients.
The series takes a look at the impact of marketing on the business world. The episodes usually are meticulous and well done interviews and short segments, they aspire to use heavy research in order to give a clear picture of the current state of digital media, marketing trends, eCommerce, and advertising.
This Old Marketing is a production from the Content Marketing Institute (CMI). Hosted by renowned Joe Pulizzi and co-host Robert Rose, two of the best content marketing specialists you could find.
Each episode is around an hour, and involves a bantering discussion between Pulizzi and Rose about current important going on in the industry. There’s something very classical about the format, it reminds us of the energy a radio talk show has, it is less constricted and more inclusive of the audience.
Tune in if you want to hear: stories about the current marketing scene, two colleagues ranting and raving about the good and the bad, and next-level examples of great marketing from the past.
Defined by its creator as an “audio inspir-action”, each episode of Online Marketing made easy goes from 30 to 80 minutes, and is dedicated to business owners, starting marketers, and curious onlookers.
Amy Porterfield is an entrepreneur, and used to work as a content creator for a motivational speaker before shifting to the corporate side. After quitting her job in 2009, it only took her 4 years to get her first million-dollar year, and less than 10 years to offer 8 successful digital courses.
The marketing podcast offers tips, techniques, and marketing tactics for small businesses, in order to help them get a move on their online business‘ marketing strategies and actionable tips. It really is easy, the content is simple and clear and an ideal help for beginners.
This weekly marketing podcast covers the basics of digital marketing by interviewing industry experts. A Gasp production, it is hosted by Giles Edwards, founder of Gasp, an award-winning marketing agency based in the UK.
Each episode is around an hour-long, give or take 10 minutes, and revolves around a conversation with an expert in their field, and this can involve any topic. From marketing to advertising, in-house creatives and freelancers, to actionable marketing. There’s a bit for everyone.
With an amazing preparation Edwards seamlessly interviews each guest, making the right questions with just the right amount of dry humor. The show flows naturally, and there’s no need to start by the beginning, just peruse at your will and choose the one that calls higher to you.
“Learn to stand the f*ck out!” Is the first thing you see on the marketing podcast’s website. Hosted, written and created by Louis Grenier, Everyone Hates Marketers is a no-nonsense, action-packed 20 to 60 minutes, marketing podcast. Dedicated especially for people who are sick of in-your-face marketing.
Grenier has over 10 years in the industry and has worked for giants such as Dropbox and Hotjar, he is an advocate for differentiation as a solution to oversaturation.
In the marketing podcast, Grenier interviews marketers and entrepreneurs who are doing something else, who found the right way to do marketing. The focus is on helping listeners get more website visitors, leads, customers, and long-term profits. And everything with a slightly annoyed french accent, interviewing titans like Seth Godin, Nir Eyal, Rand Fishkin, Noah Kagan, and Sujan Patel. New episodes are out every week.
The astronomically famous entrepreneur, CEO, investor and vlogger, Gary Vaynerchuk (also known as Gary Vee) created his own podcast. Gary Vee is an extremely active marketing influencer on social media, where he never doubts about sharing knowledge.
The marketing podcast offers varying sets of ideas and episodes, some only 5 minutes long, others over an hour and a half. There’s a mix of answers to questions made by Gary’s followers, keynote speeches on marketing and business, segments from his video series, interviews and snippets of chats he has given, as well as ideas he posts.
The content is a little bit of a trail mix, but it has really good advise on marketing and entrepreneurship.
Eric Siu and Niel Patel are dynamic duos in this podcast. Simple and brief 5-10 minute daily episodes, packed with possible actions to be taken and sound marketing advice.
Neil Patel is an extremely renowned name in the marketing community, you are sure to have at least seen his blog on marketing, and heard his success as co-founder of Kissmetrics, CrazyEgg, and QuickSprout. And Eric Siu is just as accomplished, Chairman of ClickFlow, member of the YPO, ex-Chairman of SingleGrain LLC, and creator of another podcast: Leveling up.
The allure of the marketing podcast is not difficult to find, it is an easy to swallow information pills in a world of hour-long episodes. Tips, trends, changes in the industry all ready to be heard while you brew some coffee, or take a 10 minute break. This is one of the top marketing podcasts for everyone.
This may not be the purest marketing podcast on the list, but that doesn’t mean it won’t have anything to teach you. This is a perfect example of how the other spheres of existing can nurture a marketing mind. In the over hour and a half episodes he tries to deconstruct world-class performers from any field, looking for the tools and tactics listeners can also use in their jobs or hustle.
Best selling author of The 4-Hour Workweek, and entrepreneur, Tim Ferriss is a force to be reckoned with. This is the #1 business podcast on all of iTunes and has been selected in their “best of” Charts for 3 years running.
If it hasn’t drawn your interest we will leave a short list of past guests: Arnold Schwarzenegger, Sia, Seth Godin, Jamie Foxx, Edward Norton, Tony Robbins, Peter Thiel, Amanda Palmer, Malcolm Gladwell, Vince Vaughn, Matthew McConaughey, Joseph Campbell, Jon Favreau, for a start.
Buffer helps its customers build a strong social media presence and grow their business. Their blog is a really good one, and it’s also where they share multiple tools. It’s no surprise they managed to produce a helpful and fun podcast. The episodes range from 9 minutes up to half an hour.
In a weekly delivery, they tackle an exploration of the best-practices and insights from top social media marketing experts. It’s easy to follow, it’s extremely well-produced and anyone who uses social media could benefit from it.
They share tools for optimization, calls to action, and growth paved by social networks. The interesting thing is they regularly change hosts and invite guests to participate, Mari Smith and Neil Patel have been previous hosts.
This marketing podcast is a must for anyone who can read and write, the 20 to 45 minute episodes are a delight to listen to, and share information on several important topics. One of many Rainmaker.FM’s productions, strive to deliver the best tips, tactics, stories and strategies to accelerate your business.
Hosted by Tim Stoddart, CEO of Stodzy Inc, owner of Sober Nation. The weekly episodes focus on improving your content marketing and writing skills. They achieve this by inviting a group of rotating experts who educate in content marketing, copywriting, email marketing, conversion optimization, mindset, etc.
Not only is this a great listen for copywriters, it also focuses on specific possible actions for improving and growing every part of your business.
Sometimes you meet a person so interesting and innovative that you just have to start a marketing podcast. Or at least that is what happened to Franco Varriano and Tyler Copeland. They were so moved by some of the innovators, hackers, and entrepreneurs they decided to record the conversations and share them.
This marketing podcast centers around interesting people and how they’ve achieved success through innovative, original strategies. The objective is to propagate knowledge and passion, and to help their listeners know where to start. The episodes are no more than 30 minutes, and will invigorate you for the rest of your day.
A production from DigitalMarketer, Perpetual Traffic Podcast starts with the right foot, with an amazing set of hosts: Ralph Burns, from Tier 11 and Amanda Powell, from DigitalMarketer. The weekly episodes range from 10 minutes to an hour, and are filled with cutting edge strategies for generating leads and sales through paid traffic.
They talk about ways of using paid traffic as actionable for every business, regarding industry or size. They cover every type of PPC platform, Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, and more.
This format is great, and it is even better when combining paid traffic strategies and the expertise of real-life agency experience.
Chris Reynolds is not afraid of shaking things up, and he shows it in his podcast. He continuously changes the format and releases limited series with a different lense and a different objective. His mission is optimizing productivity and his short episodes manage to show how.
The marketing podcast revolves around interviews with high level entrepreneurs and business owners, from everywhere in the world. The hook of this podcast is the series he released, first he talked with 100 entrepreneurs in 100 days that made more than $100K. Then he interviewed 100 independent entrepreneurs. Now the podcast is currently working on 100 influencers, he even started a partnership with Gary Vaynerchuk.
Maybe some past guests will sweeten the pot: Jim Rogers, Steven Kotler, Laird Hamilton, Casey Fenton, Janice Howroyd, Ron Lynch, John Lee Dumas to name a few.
Are hour-long podcasts too much for you? Then come and see what Eytan Buchman has prepared for you. The Isreal based marketer has years of experience launching successful data driven marketing strategies.
The 15-minute episodes are packed with rapid-fire practical marketing advice. The focus of the series is to ask marketing legends how they managed to accomplish what they did, regardless of fame.
Stay tuned for this new season, where he takes it up a notch and records with the G-CMO forum, the community for CMO’s from top global companies.
A Target Internet’s production The Digital Marketing Podcast by Target Internet offers 20-30 minute episodes once a week. It’s hosted by Ciaran Rogers, digital marketing and e-commerce expert, and Daniel Rowles, award-winning author.
It has subscribers from over 180 countries, a very respectable figure. They combine interviews with leading experts, with breaking news, tools, solutions, and techniques to give you the upper hand.
Conversation based podcasts are a very popular format, and in this case the atmosphere and climate generated is wonderful, it isn’t an all-encompassing masterclass, and it is not looking to be one. You should listen to this if you want a light discussion about the industry, without being too heavy or on the nose.
NPR does a lot of things really well, and they did it again with this business podcast that started in January 2020. The episodes come in exactly 26 or 27 minutes, and are hosted by Kai Ryssdal. The focus of the series is to bring content to the economic daily news.
This is a daily marketing podcast that can help navigate the murky water that is the current economic landscape. The listening experience is similar to a quick-paced radio segment, and it just works.
The discussions it presents go beyond marketing and center around sometimes difficult topics.
The name of the marketing podcast is pretty straightforward, host Douglas Burdett interviews best selling authors of marketing and business books. The weekly episodes are about an hour-long and are not necessarily centered around tips and strategies.
The objective of the marketing podcast is to give you the inspiration to do great things, interviewing experts in their field and sharing their stories for innovation.
This isn’t a social media examiner. And that’s fine. Not everybody wants to listen to a podcast looking for industry knowledge, some just want to listen to an episode while commuting, and the topic is very amicable for occasional listeners.
Seth Godin’s name carries a lot of weight. A lot. And we can see the way Godin unacknowledged that and takes advantage of it in order to deliver a message in Akimbo. This podcast feels a little bit different, with episodes almost never being over 30 minutes, and telling a truly humane story of a person, business, place, or moments in time.
This marketing podcast carries the sense of delivering chapters from a book, powered by an amazing story telling capacity. It tries to show us how the advertising and marketing industry really connects to people. At the end of every delivery, the expert himself answers questions from listeners.
Entertainment and knowledge are not, and never were, incompatible. Podcasts are the epitome of fascination, information, and delivery. The medium lends itself to be heard whenever you can, and for as long as you need.
There are marketing podcasts for every flavor and interest. The constant knowledge actualization the marketing industry requires can be tiresome, and overwhelming. But it doesn’t need to be that way all the time. Inspiration can come from many sources, and the exercise of listening is a valuable one for marketers.
Just like we say, you don’t need to work harder, you need to work smarter. At COR we hope you find something of interest in the list we prepared for you, something that inspires you to work better, harder and smarter. And if by the end you realize you could use some help, you can always request a demo today.