Concrete data about the time and resources spent on projects are essential for communicating to the client the value of the work performed, including time, creativity, and knowledge contributed.

Additionally, project management and the availability of dashboards for real-time visibility are crucial for identifying deviations and improving communication with clients. This includes visibility into deviations, deliverables, rework, and operational capacity, which are fundamental for the correct allocation and management of resources.

Agencies need to demonstrate to the client with concrete data the reasons for time deviations, thus leading to the renegotiation of fees. Thanks to the correct use of a project management tool, we can know this data.

Capacity planning and project tracking are key tools that only a few agencies use properly.

Visibility in processes with clients allows us to achieve fluid feedback, enables us to quickly detect deviations, or identify over-requests in a more agile manner, allowing us to address the issue in time, thus aligning the expectations and priorities of the project itself with delivery times. Having this visibility and having a tool where all this data and communication with the client can be centralized is key to a good client relationship.

Anticipating the post-mortem analysis of deviations and instances of renegotiation contextualized with concrete and timely data.

Transparency and strategic management can transform the relationship with clients and anticipate renegotiation needs, avoiding late conflicts.

Through meticulous tracking of time and demonstrating the tangible impact of resource management on project outcomes, agencies can instill confidence and foster long-term partnerships based on respect and mutual understanding, managing to negotiate fairer rates based on real and updated data.