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“How can Artificial Intelligence empower the Advertising Industry.”
By Ivan Bercovich
Engineering Executive (Ex Amazon).
“2022: Challenges and Opportunities for the Ad&Mkt Industry.”
By Dagmara Szulce
Global Managing Director of the International Advertising Association.
Blog Notes
How to use AI in your agency without losing creativity
Artificial intelligence (AI) is redefining how creative agencies approach strategic decision-making. Beyond the initial skepticism, a key question arises: can we trust what AI suggests?...
The transformation at Garnier BBDO: Real-time data driving decisions
At Garnier BBDO, strategic decision-making has undergone a significant transformation thanks to the use of data-driven tools. Mauricio, a leader at the agency, sums it...
Project Management 101: What every consulting firm should know
Managing projects in a consulting firm is no easy task. Clients expect fast, tailored solutions adapted to their specific needs, all delivered in record time...
Tired of rework and overload? The solution Garnier BBDO found with COR
One of the most common and frustrating challenges in creative agencies is dealing with rework and workload overload. These two closely connected realities not only...
6 Must-know keys to achieve a more efficient consulting firm through organization
Organization is the heart of any successful consulting firm. Keeping everything under control not only improves internal productivity but also ensures that clients receive high-quality...
How Garnier BBDO reduced meetings and increased productive hours with COR
The profitability of a creative agency depends on every hour worked. It’s not just about accumulating hours; what truly matters is how they are distributed...
The secret to productivity: how tracking hours is a game changer
Efficiency isn’t just an added value in the consulting industry; it’s a necessity. However, in practice, many teams still measure their productivity by how busy...
The silent burnout: how to prevent talent turnover in your agency with one simple change
There’s something that often gets overlooked when we talk about what makes a creative agency successful: time. Not time as an abstract resource we mention...
Why tracking work hours can save your creative agency from the chaos of reworks
In a creative agency, every minute counts. Literally. But we’re not just talking about looming deadlines. Tracking work hours is one of those practices that...
Why do your consulting projects never turn out as expected?
Project management in consulting firms can be a real challenge. From dealing with tight deadlines to coordinating interdisciplinary teams, consultants face multiple obstacles in their...
How avoiding rework can improve task distribution in your agency
In a creative agency, the way tasks are managed can make the difference between a highly efficient team and one that constantly faces workload issues...
Organize the chaos in your agency and transform your team work
From poor task distribution and unnecessary rework to a lack of coordination in interdisciplinary teams, the consequences of chaotic management can be devastating. In a...