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A space where we bring together pioneers and leaders in technology, advertising and marketing to talk about the most challenging topics for the industry.
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“How can Artificial Intelligence empower the Advertising Industry.”
By Ivan Bercovich
Engineering Executive (Ex Amazon).
![](https://projectcor.com/wp-content/uploads/2022/08/BloqueDagmara_202205.png)
“2022: Challenges and Opportunities for the Ad&Mkt Industry.”
By Dagmara Szulce
Global Managing Director of the International Advertising Association.
Blog Notes
![](https://projectcor.com/wp-content/uploads/2025/01/paperwork-300x200.jpg)
How consultancies can align talent and projects for success
In consultancies, where every decision can make a significant difference, adapting to changes and strategically managing resources is essential to staying competitive. Assigning the right...
![](https://projectcor.com/wp-content/uploads/2025/01/side-view-people-working-together-300x200.jpg)
Workloads and availability: Turning recurring problems into strategic opportunities
Managing work in a creative agency involves much more than meeting deadlines or keeping creativity flowing; it’s about having clarity on how responsibilities are distributed...
![](https://projectcor.com/wp-content/uploads/2025/01/attractive-businesswoman-white-shirt-has-conference-call-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-scaled-e1736871875592-300x192.jpg)
The right people on the right projects: Strategic planning for tech consulting firms
In tech consulting firms, where every decision matters, adapting to change and strategically managing resources is key to staying competitive. Assigning the right people to...
![](https://projectcor.com/wp-content/uploads/2025/02/ai-technology-chat-with-ai-artificial-intelligence-man-using-technology-smart-robot-ai-artificial-intelligence-by-chat-command-prompt-generates-something-technology-transformation-scaled-e1739545736183-300x141.jpg)
It’s not just technology: The real change digitalization brings to IT consulting firms
The way IT consulting firms operate is undergoing a radical transformation. Digitalization is no longer a futuristic concept—it’s the key factor that determines success or...
![](https://projectcor.com/wp-content/uploads/2025/02/business-adviser-analyzing-financial-figures-denoting-progress-work-company-300x200.jpg)
Consulting firms: Why adaptability is key to success
We live in an era of rapid change, where the ability to adapt has become a crucial factor in the survival and success of any...
![](https://projectcor.com/wp-content/uploads/2025/02/business-concept-with-copy-space-office-desk-table-with-pen-focus-analysis-chart-computer-notebook-cup-coffee-desk-vintage-tone-retro-filter-selective-focus-1-300x200.jpg)
8 Key strategies to make your advertising agency more profitable
Running an advertising agency is a constant challenge. You need to attract new clients, keep existing ones happy, and, most importantly, ensure your business remains...
![](https://projectcor.com/wp-content/uploads/2025/02/checking-data-laptop-300x200.jpg)
How much does employee turnover cost your agency?
Gone are the days when skilled professionals dedicated their entire careers to a single company. Today, the average tenure for workers between the ages of...
![](https://projectcor.com/wp-content/uploads/2025/02/business-meeting-office-300x200.jpg)
Does your consulting firm rely too much on a few key clients? How to diversify and ensure sustainable growth
Consulting firms often build long-term relationships with their most important clients. However, when a large portion of revenue depends on just a few clients, the...
![](https://projectcor.com/wp-content/uploads/2025/02/business-concept-with-copy-space-office-desk-table-with-pen-focus-analysis-chart-computer-notebook-cup-coffee-desk-vintage-tone-retro-filter-selective-focus-scaled-e1738854692682-300x169.jpg)
Profitability in IT project management: Why cost accounting matters
In IT project management, profitability isn’t just about selling more—it’s about truly understanding how much each project costs to execute. Increasing revenue alone isn’t enough...
![](https://projectcor.com/wp-content/uploads/2025/02/view-office-desk-with-messy-workspace-laptop-300x200.jpg)
The ultimate guide to identifying and reducing the invisible cost of disorganization in agencies
Creative agencies operate in an ever-changing environment where innovation and adaptability are essential for staying competitive. However, within this dynamic landscape lies a silent but...
![](https://projectcor.com/wp-content/uploads/2025/01/designer-graphic-creative-creativity-working-together-coloring-using-graphics-tablet-stylus-1-300x169.jpg)
Everything you need to know about centralizing information in agencies
Working in an agency can be a constant challenge. Between fast-moving projects, clients expecting quick responses, and teams with packed schedules, maintaining control of information...
![](https://projectcor.com/wp-content/uploads/2025/01/business-corporate-workplace-team-plan-project-300x200.jpg)
How consulting firms can identify and enhance profitable clients to improve their margins
For consulting firms, every project represents an opportunity to strengthen their position in an increasingly competitive market. Improving gross profit margins is not just a...
![](https://projectcor.com/wp-content/uploads/2025/01/paperwork-300x200.jpg)
How consultancies can align talent and projects for success
In consultancies, where every decision can make a significant difference, adapting to changes and strategically managing resources is essential to staying competitive. Assigning the right...
![](https://projectcor.com/wp-content/uploads/2025/01/side-view-people-working-together-300x200.jpg)
Workloads and availability: Turning recurring problems into strategic opportunities
Managing work in a creative agency involves much more than meeting deadlines or keeping creativity flowing; it’s about having clarity on how responsibilities are distributed...
![](https://projectcor.com/wp-content/uploads/2025/01/attractive-businesswoman-white-shirt-has-conference-call-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-scaled-e1736871875592-300x192.jpg)
The right people on the right projects: Strategic planning for tech consulting firms
In tech consulting firms, where every decision matters, adapting to change and strategically managing resources is key to staying competitive. Assigning the right people to...
![](https://projectcor.com/wp-content/uploads/2025/02/ai-technology-chat-with-ai-artificial-intelligence-man-using-technology-smart-robot-ai-artificial-intelligence-by-chat-command-prompt-generates-something-technology-transformation-scaled-e1739545736183-300x141.jpg)
It’s not just technology: The real change digitalization brings to IT consulting firms
The way IT consulting firms operate is undergoing a radical transformation. Digitalization is no longer a futuristic concept—it’s the key factor that determines success or...
![](https://projectcor.com/wp-content/uploads/2025/02/business-adviser-analyzing-financial-figures-denoting-progress-work-company-300x200.jpg)
Consulting firms: Why adaptability is key to success
We live in an era of rapid change, where the ability to adapt has become a crucial factor in the survival and success of any...
![](https://projectcor.com/wp-content/uploads/2025/02/business-concept-with-copy-space-office-desk-table-with-pen-focus-analysis-chart-computer-notebook-cup-coffee-desk-vintage-tone-retro-filter-selective-focus-1-300x200.jpg)
8 Key strategies to make your advertising agency more profitable
Running an advertising agency is a constant challenge. You need to attract new clients, keep existing ones happy, and, most importantly, ensure your business remains...
![](https://projectcor.com/wp-content/uploads/2025/02/checking-data-laptop-300x200.jpg)
How much does employee turnover cost your agency?
Gone are the days when skilled professionals dedicated their entire careers to a single company. Today, the average tenure for workers between the ages of...
![](https://projectcor.com/wp-content/uploads/2025/02/business-meeting-office-300x200.jpg)
Does your consulting firm rely too much on a few key clients? How to diversify and ensure sustainable growth
Consulting firms often build long-term relationships with their most important clients. However, when a large portion of revenue depends on just a few clients, the...
![](https://projectcor.com/wp-content/uploads/2025/02/business-concept-with-copy-space-office-desk-table-with-pen-focus-analysis-chart-computer-notebook-cup-coffee-desk-vintage-tone-retro-filter-selective-focus-scaled-e1738854692682-300x169.jpg)
Profitability in IT project management: Why cost accounting matters
In IT project management, profitability isn’t just about selling more—it’s about truly understanding how much each project costs to execute. Increasing revenue alone isn’t enough...
![](https://projectcor.com/wp-content/uploads/2025/02/view-office-desk-with-messy-workspace-laptop-300x200.jpg)
The ultimate guide to identifying and reducing the invisible cost of disorganization in agencies
Creative agencies operate in an ever-changing environment where innovation and adaptability are essential for staying competitive. However, within this dynamic landscape lies a silent but...
![](https://projectcor.com/wp-content/uploads/2025/01/designer-graphic-creative-creativity-working-together-coloring-using-graphics-tablet-stylus-1-300x169.jpg)
Everything you need to know about centralizing information in agencies
Working in an agency can be a constant challenge. Between fast-moving projects, clients expecting quick responses, and teams with packed schedules, maintaining control of information...
![](https://projectcor.com/wp-content/uploads/2025/01/business-corporate-workplace-team-plan-project-300x200.jpg)
How consulting firms can identify and enhance profitable clients to improve their margins
For consulting firms, every project represents an opportunity to strengthen their position in an increasingly competitive market. Improving gross profit margins is not just a...
![](https://projectcor.com/wp-content/uploads/2025/01/paperwork-300x200.jpg)
How consultancies can align talent and projects for success
In consultancies, where every decision can make a significant difference, adapting to changes and strategically managing resources is essential to staying competitive. Assigning the right...
![](https://projectcor.com/wp-content/uploads/2025/01/side-view-people-working-together-300x200.jpg)
Workloads and availability: Turning recurring problems into strategic opportunities
Managing work in a creative agency involves much more than meeting deadlines or keeping creativity flowing; it’s about having clarity on how responsibilities are distributed...
![](https://projectcor.com/wp-content/uploads/2025/01/attractive-businesswoman-white-shirt-has-conference-call-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-scaled-e1736871875592-300x192.jpg)
The right people on the right projects: Strategic planning for tech consulting firms
In tech consulting firms, where every decision matters, adapting to change and strategically managing resources is key to staying competitive. Assigning the right people to...