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“How can Artificial Intelligence empower the Advertising Industry.” 

By Ivan Bercovich

 Engineering Executive (Ex Amazon). 

 “2022: Challenges and Opportunities for the Ad&Mkt Industry.”

By Dagmara Szulce

Global Managing Director of the International Advertising Association. 

Blog Notes

AI in service sales: Key tool or just a trend?

Artificial intelligence (AI) is transforming multiple industries, from manufacturing to customer service. However, its application in professional service sales still raises questions. While some companies...

On-demand consulting: A new way of working

The rise of the “consulting as a service” (CaaS) model The consulting industry is evolving with the growing adoption of the “Consulting as a Service”...

From concept to completion: Enhancing project planning in creative agencies

Project planning in creative agencies is a constant challenge, and often, a poorly structured brief or unclear communication can lead to delays, cost overruns, and...