At Garnier BBDO, strategic decision-making has undergone a significant transformation thanks to the use of data-driven tools. Mauricio, a leader at the agency, sums it up: “COR provides us with insights into our operations, and we act based on that.” This shift has revolutionized how they manage projects, optimize resources, and foster more constructive relationships with their clients.
Data as the core of strategic management
One of the recurring themes in Garnier BBDO’s quarterly meetings is how data has redefined their operations. Beyond providing a general overview of the agency’s performance, data now enables a detailed evaluation of each client’s and project’s individual performance. This leads to more precise decisions that benefit both clients and internal operations.
Mauricio explains: “One of the key factors driving this improvement in rework management has been basing our operations on data.” Previously, information was scattered across various platforms, leading to inefficiencies and a higher margin of error. With COR, everything is centralized in real time, allowing them to act on what is happening in the moment without waiting for manual reports.
Identifying problems and opportunities with real-time data
A standout example of this transformation occurred when they analyzed the hours worked by each employee and discovered that the total volume equated to that of two additional employees. This finding not only revealed an overload of work but also prompted actions to improve productivity and task distribution.
In addition, COR has allowed them to identify areas with higher levels of rework, both internal and external. With this data, the agency can address specific issues, manage client expectations, and avoid unnecessary task repetition.
On the other hand, it’s not just about solving problems. The tool has also facilitated the recognition of success stories within the agency. By analyzing projects that ran smoothly, they were able to identify best practices that were then replicated across other teams, improving overall performance.
Comparison with global benchmarks: A standard for improvement
One of the most valuable aspects COR offers Garnier BBDO is the ability to compare themselves against global benchmarks. This provides an external, objective perspective on their performance in relation to other agencies and industry standards. Mauricio comments: “These benchmarks allow us to know if we’re on the right track or if we need to make adjustments, with the confidence that we are measuring our performance against real standards.”
This comparison not only strengthens internal confidence but also enriches conversations with clients. Presenting concrete data on project performance improves communication, strengthens relationships, avoids misunderstandings, and ensures clear expectations.
A strategic approach to efficiency and competitiveness
Thanks to COR, Garnier BBDO has also been able to optimize resources and improve profitability. Key factors such as reducing excessive meetings and rework have been crucial to maintaining a competitive environment where agencies strive to be more efficient.
Mauricio concludes: “By having clear information, we not only improve our operations but also compare ourselves to the best and strive to be more efficient.”
Conclusion
The implementation of COR at Garnier BBDO has proven that having clear, actionable data is essential for improving operational management, optimizing resources, and strengthening client relationships. Ready to add value to every minute in your agency? It’s time to transform your operations with COR and act on the insights that truly matter.
