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Total Visibility for Smart Decisions:
Tuatara's Success with COR

Introduction

Tuatara is a young boutique agency with 9 years in the market, experiencing steady growth. Its team comprises 20 to 30 people. This digital ecosystem consultancy excels as a strategic digital transformation team for multinationals, SMEs, and startups. Through mutualistic relationships, they employ technology to modernize and optimize internal processes, integrating them with effective strategies for attracting potential clients. Their comprehensive approach allows their clients to become digital leaders within their industries, achieving tangible competitive advantages.

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Challenges faced

Not all companies face profitability issues. For Tuatara, an independent consultancy, the main challenge was visibility. COR was a key ally in making faster managerial decisions and providing a broader view for efficient operation.

Before implementing COR, Tuatara faced significant challenges in:

  • Estimating Project Execution Time: They struggled to foresee the time required to effectively complete projects, facing discrepancies between planned and actual execution.

  • Measuring Team Performance: They lacked a robust system to evaluate the effectiveness and efficiency of team members in their various tasks and projects.

  • Visibility of Client Profitability: They needed a clear and precise methodology to identify which clients were profitable and which were not.

Solution implemented with COR

To overcome these challenges, Tuatara implemented COR, focusing on:

COR provides detailed visibility of the time invested in each project, including an analysis of reworks to understand deviations from the plan.

Integrating COR facilitates the incorporation of new employees. With a structured week and assigned tasks, new members adapt quickly, increasing productivity from day one. They don’t waste time “looking for what to do” – they simply go to COR and find all the necessary information. This saves time and makes the onboarding process faster and friendlier, saving explanations and intermediate steps.

In a boutique and highly structured service environment, it is crucial to have efficient processes to maintain a profitable business model. Through COR, processes are continuously optimized, ensuring that the time dedicated to each task is not overlooked. This allows for precise knowledge of how much time is spent on each deliverable and a clear view of relevant information at each process stage. COR is especially useful for small agencies, helping them efficiently manage their operations and improve decision-making.

COR’s planning functionality, or “Planner,” was implemented across different departments, helping to avoid friction among team members, maintain alignment, and ensure transparency in management.

COR enables key information visualization that helps managers make informed decisions about which clients to continue with or let go based on profitability.

“As a business owner, it helps me make more secure growth decisions.”

Fabrizio González | CEO of Tuatara

Results Obtained

Implementing COR has radically transformed operations management at Tuatara. The firm now has comprehensive visibility of its operations, clearly identifying deviations at the team and project levels, as well as the profitability of each client. This has allowed them to adjust operational and commercial strategies with a high degree of precision and effectiveness, ensuring more profitable and efficient long-term management.

Thanks to COR, Tuatara has significantly improved in several critical areas:

The platform allowed detailed visibility of how each collaborator spent their time, improving resource allocation and work planning.

COR helped design and collect the necessary data to establish reliable metrics, fundamental for proper operational and financial management.

Conclusion

COR has enabled Tuatara to make faster and more informed decisions, providing a broader view to operate efficiently. This success story demonstrates how implementing the right technology can radically transform consultancy and project management firms. With COR, Tuatara has strengthened its client relationships and positioned itself as a leader in its sector, standing out for its adaptability, process optimization, and strategic management.