Problems faced by CMOs when working with an Agency
Lack of visibility/traceability of the work by the agency
Delays in deliveries due to lack of communication between the brand and the agency.
Lack of participation in the creative process by the brands.
Lack of transparency in the agency's processes.
Lack of awareness of the time invested in rework and returns by the brand.
Do you know how you can improve efficiency when working with your agency?
Part of the challenge for leaders in the area of marketing is to work together with their partner agencies. Undoubtedly, agencies are key to achieve creativity, promotion and success of campaigns; but for that synergy to be effective, it deserves an organized and transparent flow, which allows both parties to provide the value that corresponds to them in the work process. Therefore, COR accompanies agencies and brands by offering a platform that allows them to gain visibility and optimize delivery times, to achieve a more efficient work in time and quality.