Measuring value
Directors c-level
Problems faced by Directors
- Lack of visibility over what the team is doing.
- Difficulty in calculating profitability per project and client.
- Imprecision in the calculation of its main asset: man hours.
- Constant labor turnover, which can represent up to 20% of annual losses.
- Lack of data to make more accurate budgets and avoid monetary losses.
Did you know that you can increase your profitability by up to 42% just by automating processes in your agency?
Being a manager of a creative agency requires vision and relevant information to make the best business decisions. And although the trend is to focus on turnover, operational optimization impacts profitability equally or more. That’s why COR is oriented to generate the highest operational visibility of the agency through automatic and real time reports. This way, business leaders will be able to do what they do best: measure value!
What do Creative Agency Directors gain by using COR?
- Total visibility of the operation of the entire agency, through reports and graphs that are updated in real time providing information on the general health of the company, understanding which clients are more profitable compared to those who bill more, and also, comparisons between services offered and profitability per project.
- Understanding of the time value of the team, data provided through our machine learning, which measures the interactions of the team within the platform and estimating the hours dedicated to each task. With this information, projects can be better budgeted and fees renegotiated.
- Cost reduction through Project Templates, which allow the automation of operational processes such as the creation of tasks and projects that represent 30% of billable hours of an agency. By optimizing this percentage, you will achieve a significant increase in the productive capacity of your business.
- Talent retention as a result of the visibility generated by our Gantt Charts, which inform the workload of the entire team, preventing them from being overloaded and alerting them to the lack of talent to carry out certain projects, in real time.
At COR we understand that creative agencies are working harder and earning less. That is why our mission is to help the industry to recover the value of the work that is delivered to them by the agency. By achieving a more efficient operation, agencies will be able to better negotiate their fees, improving the financial health of their business; this will allow all the talent to also be better paid and support the growth within the industry.
If you want to know more about how COR can improve the work in your team