Marketing & Advertising Trends 2024
Navigate through the current trends and challenges faced by agencies with our monthly highlighted chart from the COR Report. Discover an exclusive analysis of critical insights and industry benchmarks each month.
*In your agency, do you have a precise control over the time deviations that may exist with a client and his budget?
*Time deviations are understood as any variation that may exist between actual hours spent and budgeted hours.
1 out of every 2 agencies fails to adequately track their deviations, missing out on opportunities to improve efficiency and profitability.
The deviation between estimated and actual time is the main challenge for agencies, affecting profitability and overburdening the team. Transparency in project management allows identifying the causes of deviations and facilitating fee renegotiation.
Every time there is a change in this regard, it implies that the established budget may become outdated, and the profit margin may not be as agreed initially.
In the world of agencies, the only way to know how much a project will cost is by clearly understanding how much time is invested in each task comprising the project and how many resources in human talent will be made available.
Budget changes are lethal for agencies. Every time there is a change in this regard, it implies that the established budget may become outdated, and the profit margin may not be as agreed initially.
