René Baquero, Managing Director of HOY and COO of Havas Group in Colombia, recognizes COR as a key tool for negotiations, as it allows to measure the work in a transparent way, which makes for a better relationship with the client.
In turn, Andres Jimenez, Director of Operations, explains how COR helped the agency to cope with the change in the work dynamics during the pandemic, enabling them to have 100 people in house, coordinated through collaborative functions; thus, they have also gained visibility on the work of each of the members of the agency in real time.