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“How can Artificial Intelligence empower the Advertising Industry.”
By Ivan Bercovich
Engineering Executive (Ex Amazon).
“2022: Challenges and Opportunities for the Ad&Mkt Industry.”
By Dagmara Szulce
Global Managing Director of the International Advertising Association.
Blog Notes
AI in service sales: Key tool or just a trend?
Artificial intelligence (AI) is transforming multiple industries, from manufacturing to customer service. However, its application in professional service sales still raises questions. While some companies...
On-demand consulting: A new way of working
The rise of the “consulting as a service” (CaaS) model The consulting industry is evolving with the growing adoption of the “Consulting as a Service”...
From concept to completion: Enhancing project planning in creative agencies
Project planning in creative agencies is a constant challenge, and often, a poorly structured brief or unclear communication can lead to delays, cost overruns, and...
The future of digital marketing: Is your agency ready for AI?
Artificial intelligence (AI) is revolutionizing digital marketing at an unprecedented pace, reshaping how businesses engage with consumers, analyze data, and optimize their strategies. From process...
AI is already here. Will you use it to your advantage?
Artificial intelligence is no longer a promise of the future—it’s a reality that’s transforming the daily operations of tech consulting firms. Its impact on the...
It’s not just technology: The real change digitalization brings to IT consulting firms
The way IT consulting firms operate is undergoing a radical transformation. Digitalization is no longer a futuristic concept—it’s the key factor that determines success or...
Consulting firms: Why adaptability is key to success
We live in an era of rapid change, where the ability to adapt has become a crucial factor in the survival and success of any...
8 Key strategies to make your advertising agency more profitable
Running an advertising agency is a constant challenge. You need to attract new clients, keep existing ones happy, and, most importantly, ensure your business remains...
How much does employee turnover cost your agency?
Gone are the days when skilled professionals dedicated their entire careers to a single company. Today, the average tenure for workers between the ages of...
Does your consulting firm rely too much on a few key clients? How to diversify and ensure sustainable growth
Consulting firms often build long-term relationships with their most important clients. However, when a large portion of revenue depends on just a few clients, the...
Profitability in IT project management: Why cost accounting matters
In IT project management, profitability isn’t just about selling more—it’s about truly understanding how much each project costs to execute. Increasing revenue alone isn’t enough...
The ultimate guide to identifying and reducing the invisible cost of disorganization in agencies
Creative agencies operate in an ever-changing environment where innovation and adaptability are essential for staying competitive. However, within this dynamic landscape lies a silent but...