Artificial intelligence (AI) is redefining how creative agencies approach strategic decision-making. Beyond the initial skepticism, a key question arises: can we trust what AI suggests? Delegating part of the process…
At Garnier BBDO, strategic decision-making has undergone a significant transformation thanks to the use of data-driven tools. Mauricio, a leader at the agency, sums it up: “COR provides us with…
Managing projects in a consulting firm is no easy task. Clients expect fast, tailored solutions adapted to their specific needs, all delivered in record time and with impeccable quality. However,…
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