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CREATIVE LEADERS | TOP VOICES
The Top Voices of the
Creative Industry Leaders
What agency leaders think about the new balance between people, ideas, and profitability.
This ebook summarizes the perspective of the most influential agency leaders in LATAM on two key topics for any creative team:
How to balance team well-being and profitability
How to make great ideas truly work as a business
Discover:
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How to sustain profitability without burning out teams
What makes an idea truly work
How to use data to defend your value
The ideal mix of seniority, AI, and agility
What decisions leaders are making today
“Without healthy teams, there is no creativity.
And without creativity that works, there is no business.”
This ebook was developed based on real interviews, practical insights, and firsthand experiences from those leading some of the most important agencies in Latin America.
"Las ideas no se convierten en negocio por accidente: se convierten en negocio cuando alguien pelea para que sucedan.”
Silvia Intriago
CEO BBDO Ecuador
"La única forma de demostrar que una idea funciona es con datos y resultados, no con discursos."
Francisco Samper
CEO Mullenlowe
«El balance entre rentabilidad y equipos saludables se busca todos los días»
Andrés Carvajal
CEO Sancho BBDO
"Si la gente no está bien, el entregable tampoco va a ser bueno."
Christine Souda
CEO Digitas, Publicis.
"Muchas ideas que nacen como apuestas, terminan siendo grandes negocios.”
Mauricio Garnier
CEO Garnier BBDO
Do you want to know where the creative industry is heading?
Download the eBook and discover real conversations with industry leaders who operate better every day.
