Profitability Analysis

How can agencies step up their game in a data-driven world?

In 2020, the Economist newspaper published a report titled “The world’s most valuable resource is no longer oil, but data”. Following this, many experts from...
Workflow Diagrams Software

Why Do Workflow Diagrams Software Matter?

You can communicate almost any concept better in visuals than in words. Business process diagramming integrations are excellent tools when your agency is trying to...
Agency Budget

Planning your Agency’s Budget 2023: Pin Down the Essentials

What is enough to get your brand noticed and drive appropriations for projects? How much is too much to generate a meaningful return on investment?...
financial department

What is the Best Structure for the Financial Department of an Ad Agency?

Depending on the size of the agency, a financial department can be crucial for optimal creative performance. To a proper performance and a good workflow...

What Does the CFO of an Ad Agency do?

The chief financial officer role is constantly evolving. Technology and emerging marketing strategies have changed the game forever. To begin with, we must understand how...

Top 6 Artificial Intelligence Trends in 2022

Introduction Artificial Intelligence has taken the world by storm since its creation, every day we hear developing news about state-of-the-art uses and AI business applications...

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